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KUDZU • 40 mg of Isoflavones • 100% Natural
4.8 out of 5 2,500+ reviews · 7,000+ customers See all →

The craving for alcohol goes quiet. The drinking follows.

NOVAVICT Kudzu · 200 mg root extract, standardized to 40 mg isoflavones per capsule. Two capsules a day. No willpower required.

Vegan
GMP certified
Non-GMO

The 5 o’clock pull gets quieter — the craving that starts hours before you pour. Most people feel it soften within two to four weeks.

Nothing to white-knuckle — you’re not fighting the evening anymore. The pull that made you fight is what goes quiet.

Mornings without the math — no counting back how much it was. No “why did I do that again” before the first coffee.

Nothing to get hooked on — a plant extract, dosed to a standard. Stop whenever you want, with no tapering off.

$65.99
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40 mg
isoflavones
60 days
supply
$59.99
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1 bottle · 60 capsules
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1 bottle of 60 capsules — 30 days’ supply

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2 bottles · 120 capsules
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2 bottles of 60 capsules — 60 days’ supply

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Delivered every 30 days · 2 bottles, always the same price

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4 bottles · 240 capsules
$239.96 $79.99
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4 bottles of 60 capsules — 120 days’ supply

Just $20 per bottle — our best price

Delivered every 8 weeks · 4 bottles, always the same price

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90-day money-back guarantee

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Your purchase gives back — every NOVAVICT order helps bring clean drinking water to mothers and children in Africa. Reached so far: 100,000+ people.

Real people, real results
Gregory P. with NOVAVICT Kudzu
★★★★★

“It used to start at four o’clock, the argument with myself. Drink? Don’t drink? Just one? That argument has gotten so much quieter.”

Gregory P. · Verified · 4 months
Karen M. with NOVAVICT Kudzu
★★★★★

“An open bottle used to call me all evening. If you don’t know that feeling you might laugh. Now it just sits there and leaves me alone.”

Karen M. · Verified · 6 months
Gerald W. with NOVAVICT Kudzu
★★★★★

“I can leave wine on the table without finishing the bottle. That sounds ridiculously simple. I couldn’t do it for years.”

Gerald W. · Verified · 5 months
Sandra T. with NOVAVICT Kudzu
★★★★★

“I hadn’t realized how distracted I was – by topping up, by drinking, by thinking about it. My family noticed before I did.”

Sandra T. · Verified · 3 months
Brenda S. with NOVAVICT Kudzu
★★★★★

“My weekends feel longer. I don’t lose evenings and mornings anymore. I have my time back.”

Brenda S. · Verified · 7 months
KUDZU bottle
KUDZU • 40 mg isoflavones
Black Friday · extra 20% · today’s deal ends

No. You don’t decide anything on day one. You take two capsules and live your evening.

First the craving gets quieter. Then the drinking drops — without a fight. Then one night you get into bed and realize alcohol never crossed your mind. Most people stop without ever deciding to.

You don’t need a label, a meeting, or anyone to find out. If you’ve ever asked yourself whether you drink too much, this is for you.

Kudzu is one of the few plant compounds with controlled human trials behind it. At McLean Hospital, Harvard Medical School, heavy drinkers drank significantly less after one week on standardized kudzu extract than on placebo (Lukas et al., 2005).

What matters is the isoflavone content, not how much plant powder is on the label. Novavict gives you 200 mg root extract, standardized to 40 mg isoflavones per capsule.

Most people notice the first change after two to four weeks — and rarely the way they expected. It’s usually an evening where they realize they haven’t poured anything yet.

That study was run with standardized kudzu root extract, not with Novavict. Novavict is a dietary supplement, not a medicine.

Then it costs you nothing. Take Novavict every day for 90 days. If nothing changes, email contact@novavict.com and you get every dollar back. No return, no reason needed.

Orders are processed within 24 business hours. Delivery takes 3–5 business days, free shipping on every order — with no minimum.

Black Friday · extra 20% off · today's deal ends in
Kudzu root extract · 40 mg isoflavones per capsule

You don't crave alcohol.
You crave the relief.
Kudzu quiets the craving.

Every evening starts a little flatter than the last. The drink stops being a treat and becomes the way back to normal. That's why the craving shows up hours before you pour — and why willpower keeps losing. Kudzu works on the craving, not on your willpower. 40 mg isoflavones per capsule. Two capsules a day.

4.8 out of 5 · over 2,500 reviews · 7,000+ customers
Free shippingon every order
90-day money backno reason needed
Novavict customer with Kudzu capsules
Novavict customer with Kudzu capsules
Novavict customer with Kudzu capsules
Novavict customer with Kudzu capsules and root tea
Novavict customer with Kudzu capsules
Novavict customer with Kudzu capsules and root tea
Novavict customer with Kudzu capsules and root tea
Novavict customer with Kudzu capsules
Novavict customer with Kudzu capsules and root tea
200
mg kudzu root extract per capsule
40
mg active isoflavones per capsule
2–4
weeks to the first change
★★★★★I actually forget to drink.Karen J.
★★★★★I forgot to buy wine.Gail F.
★★★★★I don't hide bottles anymore.Ray B.
★★★★★My mornings don't start with damage control.Frank U.
★★★★★I don't miss the evening ritual.Claudia S.
★★★★★I've stopped stocking up on wine.Brad Z.
★★★★★A whole week without thinking about alcohol.Monica W.
★★★★★A weekend without drinking doesn't scare me now.Michael D.
★★★★★My Saturday morning run actually happens.Daniel H.
★★★★★I wake up proud instead of disappointed.Tanya K.
As studied at
Harvard Medical School McLean Hospital PNAS Alcoholism: Clinical & Experimental Research Journal of Alternative and Complementary Medicine
A customer, eleven months in

I didn't stop. It stopped mattering to me.

“It was never a bottle a night. It was two glasses of white wine, every evening, for about twelve years. Nothing anyone would comment on. But I thought about it from the afternoon onward, and that bothered me.”

“My sister sent it to me. I wrote back that I don't believe in pills that make you quit drinking. She said it doesn't make you quit anything. I took it anyway.”

“After three weeks it was half past eight and I hadn't poured anything. I stood in the living room and cried, because I didn't know that was still possible.”

“The strange part is I never decided to stop. It got less, then it got unimportant, and one day the bottle was just standing there. I was afraid I'd feel something missing in the evenings. Nothing is missing.”

Helen R., 52 · verified buyer · 11 months with Novavict Kudzu

Helen R., Novavict customer, with Kudzu capsules and root tea in her kitchen A customer story about alcohol
Quality & origin
100% naturalNo fillers, no additives
GMP certifiedAudited production standards
Non-GMOGluten free & lab tested
Clinically studied40 mg standardized isoflavones
Straight from our ads

What people write in the comments

From our own Facebook ads. Copied exactly as written.

1,247 commentsTop comments
Patricia Hoffman
Patricia HoffmanHonestly I was sure this was just another herbal thing that does nothing. After 5 weeks I noticed I hadn't thought about it in the evening for days. Not because I was holding myself back. It's just gone 🤷‍♀️
LikeReply3d👍❤️284
Marion Shelton
Marion SheltonSame here! I'm still waiting for the moment where I have to control myself and it just never comes 😅
LikeReply2d👍71
Thomas Brandt
Thomas BrandtMy wife ordered it for me without asking, honestly I was a little annoyed at first. Three months later I'm buying it myself. Says it all really 😄
LikeReply5d👍😂196
Claudia Reynolds
Claudia ReynoldsWhat convinced me: it doesn't make you sick like those pills from the doctor. It just takes the craving away. My wine rack hasn't been touched since January and I honestly don't miss a thing.
LikeReply6d👍❤️152
Andrea Vaughn
Andrea VaughnI added up what I was spending on wine each month. $100 to $130. A bottle of this costs a fraction of that. Nobody talks about that part but in the end that was the thing for me 💚
LikeReply1w👍143
Ruth Lehman
Ruth LehmanI did that math too 😄 Week 7 and I'm sleeping through the night for the first time in years 🌿
LikeReply4d👍38
Bernie Caldwell
Bernie CaldwellI asked my doctor before I started because I was skeptical. She knew kudzu and had no concerns. You still learn things at 58.
LikeReply1w👍167
View 1,240 more comments
Good to know

Common questions

I don't think I'm an alcoholic. Is this for me?

If you've asked yourself that question, you've already noticed something. That's enough.

Most of our customers never used the word. They just knew the evening drink had stopped being a choice a long time ago. You don't need a label, a meeting, or anyone to find out.

Does the Black Friday code stack with Buy 1, Get 1 Free?

Yes. BLACK20 takes an extra 20% off every pack, including Buy 1, Get 1 Free and Buy 2, Get 2 Free.

It's applied at checkout, and it ends when Black Friday ends.

I've tried to quit before. Why would this be different?

Because every other attempt aimed at the drinking. Rules, Dry January, counting drinks, white-knuckling. All of it starts after the craving is already there. You win some evenings, and the craving wins the rest.

That isn't weakness. You were fighting the wrong thing. Kudzu works earlier, on the craving itself. That's the difference between saying no and not wanting it.

Is this like Antabuse? Will it make me sick if I drink?

No. Antabuse makes you sick when you drink. That's how it works. Novavict does nothing like that.

It doesn't punish the drink. It lowers how much you want one. That's why it doesn't feel like going without. It feels like losing interest.

I drink a lot, every day. Can I just stop?

Please don't stop cold turkey on your own. If you drink heavily every day, or you get shakes, sweats or a racing heart when you skip a drink, talk to a doctor first. Stopping suddenly can be dangerous.

Novavict is a supplement, not a medical detox. Ask your doctor how it fits into your plan.

What is kudzu, exactly?

A root. Pueraria montana has been used in traditional Chinese medicine for over a thousand years in connection with heavy drinking, and Harvard researchers have studied it since the early 1990s.

The active parts are isoflavones, above all puerarin. Novavict gives you 200 mg root extract per capsule, standardized to 40 mg isoflavones. That isoflavone content is what matters, not how big the number on the bottle is.

When will I notice something?

Most people notice the first change after two to four weeks, and rarely the way they expected.

It isn't a moment of resolve. It's an evening where you realize you haven't poured anything yet.

How do I take Novavict?

Two capsules a day, one with breakfast and one with dinner. Taking them at the same time every day matters more than the exact hour.

One bottle holds 60 capsules, so it lasts a full month.

How long should I take it?

Three months. The craving quiets in the first weeks. The habit takes longer. Around the three-month mark is when most people say alcohol stopped being part of their evenings at all.

That's why we recommend a 90-day course, and why the guarantee runs 90 days. Most people need nothing after that.

Is Novavict habit-forming? Can I just stop?

No. Kudzu has no potential for dependence. You can stop whenever you like, with no withdrawal and no tapering off.

Are there side effects?

Rarely. A few people report mild fullness in the first days, usually when they took the capsule on an empty stomach. That's why we suggest taking it with meals.

Can I take it with medication?

Novavict is a supplement, not a medicine. If you take medication regularly, especially blood thinners or anything hormonal, check with your doctor first.

Capsules or root tea — what's the difference?

The capsules do the work: a steady dose, every day, without thinking about it.

The tea replaces the ritual. Something warm in your hands at six o'clock, where the glass used to be. Use both and you have the dose and the replacement for the habit.

What if it doesn't work for me?

Then you get your money back. Take Novavict every day for 90 days. If nothing changes, send us an email.

No return, no reason needed.

What changes

First the craving goes quiet.
Then everything else follows.

Almost everyone describes the same order. Tap a step.

Novavict customer holding a bottle of Kudzu capsules
Step 01

The 5 o'clock pull

The first thing that changes isn't your willpower. It's the countdown. The craving that used to start mid-afternoon shows up later, and quieter. Your hand stops reaching for the glass before you've decided anything.

Week 1 to 2
Step 02

The evenings

The bottle lasts longer than it used to. Nobody describes gritting their teeth. Most say they just stopped thinking about the next pour, and the alcohol-free nights started happening by accident.

Week 2 to 4
Step 03

Sleep

Alcohol knocks you out. It doesn't let you rest. When the evenings change, so do the 3 a.m. wake-ups. Many people notice it here first: they wake before the alarm, and they're actually awake.

Week 3 to 6
Step 04

The mornings

No counting back how much it was. No checking what you texted. No "why did I do that again" before the first coffee. Customers bring this one up more than any other.

Week 4 to 8
Step 05

Your head

It isn't a fight you win. It's a subject that stops being one. One night you get into bed and realize alcohol never crossed your mind. Usually someone else notices the change before you do.

From month 2 to 3
Black Friday · why now

Start before the holidays.
Not after them.

Thanksgiving to New Year's Eve is when one glass turns into every glass. Office parties. Family dinners. The bottle someone always brings. Order now, and the craving has weeks to get quieter before the first toast.

  1. Today Lock in the Black Friday price Day 1 starts in about 5 days

    Free shipping, 3–5 business days.

  2. Thanksgiving · Week 4 Where most people are

    Alcohol-free evenings start happening by accident.

  3. Christmas · Week 9 Where most people are

    Alcohol stops being a subject.

  4. New Year's Eve · Week 10 Where most people are

    Alcohol stops being a subject.

Or wait for January, like everyone else.

By then the holidays have already happened, and BLACK20 is gone. Buy 1, Get 1 Free stays. The extra 20% doesn't.

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How to take Novavict

Two capsules a day. Nothing to fight.

1
Morning

One capsule with breakfast

With a large glass of water.

2
Evening

One capsule with dinner

Before the hour you'd usually pour the first glass.

3
Every day

Always at the same time

Consistency matters more than the exact hour. One bottle lasts a full month.

And what is the kudzu doing?

Its isoflavones work on the craving itself, the pull that shows up hours before the first drink. You don't resist anything. You take your capsules, and the evening gets easier on its own.

Over 2,500 reviews · 4.8 out of 5

Free shipping · 90-day money-back guarantee · 60 capsules per bottle

Real results

In our customers' own words

Stephanie N.
Stephanie N.Verified · 5 months

“The bottle sat unopened all weekend. I'd bought it on Friday because that's what I always did. Sunday evening I noticed it was still sealed. I honestly stood in front of it for a moment and just looked at it.”

Mark O.
Mark O.Verified · 4 months

“It used to be: laptop shut, shoes off, wine poured. Now it's laptop shut, kettle on, kudzu tea. It sounds almost too simple, but those first five minutes after work changed the direction of the whole evening.”

Andrea M.
Andrea M.Verified · 4 months

“He brought it up before I noticed myself: ‘You haven't asked whether we have wine in the house all week.’ That sounds like nothing. Anyone who knows that evening habit knows how big it is.”

Expert view

What specialists say about kudzu

Three voices from medicine, nutrition science and pharmacy — and below them, the studies they refer to.

Dr. Matthias Vogt, MD
Dr. Matthias Vogt, MDInternal Medicine

“Kudzu is one of the few plant compounds with controlled human trials behind it. The isoflavones don't work like a deterrent. They start earlier, at the craving itself.”

Prof. Andreas Reuter, PhD
Prof. Andreas Reuter, PhDNutrition Scientist

“What matters is the standardized isoflavone content. An extract with a big root number but an unknown active share tells you little. 40 mg per capsule is an amount you can take seriously.”

Dr. Stephan Bergmann
Dr. Stephan BergmannPharmacist · Addiction Counseling

“In counseling I mostly see people who aren't dependent but drink every evening. For exactly that group, a plant-based approach with no dependence potential makes sense.”

The research on kudzu and alcohol
  • Lukas et al. — Heavy drinkers drank significantly less after one week on standardized kudzu extract than on placebo. Alcoholism: Clinical & Experimental Research, 2005 · Psychopharmacology, 2013. McLean Hospital / Harvard Medical School.
  • Keung & Vallee — Identified daidzin as the most active isoflavone in kudzu root; in animal models the extract halved voluntary alcohol intake. PNAS, 1993. Harvard Medical School.
  • Penetar, Lee et al. — Puerarin, the main isoflavone, reaches the bloodstream quickly after an oral dose. Journal of Alternative and Complementary Medicine, 2006.

These studies were run with standardized kudzu root extract, not with Novavict. Novavict is a dietary supplement, not a medicine.

Free shipping · 90-day money-back guarantee

— Product facts —

NOVAVICT KudzuEverything inside one capsule

Kudzu root extract, standardized to 40 mg isoflavones per capsule, plus B and C vitamins, which support normal nervous system function and help reduce tiredness.

No sedatives. No alcohol blockers. Nothing that makes you sick if you drink. Just a standardized plant extract, dosed the same in every capsule, so you know exactly what you're taking.

Ingredient Per capsule
Kudzu root extract (Pueraria montana) 200 mg
of which isoflavones 40 mg
Vitamin C 30 mg
Vitamin B3 (Niacin) 9.6 mg
Vitamin B9 (Folate) 200 µg
Vitamin B12 2.5 µg

Suggested use: 2 capsules daily. Amounts per capsule, as printed on the label.

Novavict Kudzu: reduces alcohol cravings, calms the mind, supports the liver
60 capsules per bottle
A full month
Plant-based capsule shell
GMP certified manufacturing
Non-GMO · Gluten free
No dependence potential

Made to reduce the craving for alcohol

Novavict 90-day reset: tracker to fill in
Kudzu root200 mg extract per capsule
Isoflavones40 mg standardized

90 days.
Your risk: none.

Take Novavict every day for three months, one capsule morning and evening. That's the window where the craving quiets, the drinking drops, and for most people the habit itself is gone.

If nothing changes in those 90 days, send us an email. You get every dollar back. No return, no reason needed.

Worst case

Nothing changes. One email to contact@novavict.com and your money is back. You've lost nothing.

Best case

Three months from now, alcohol isn't part of your evenings — and you never once felt like you were giving something up.

Ships within 24 hoursFree shipping on every orderNo return needed
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Same formula and the same 90-day guarantee on every option. Only the price per bottle goes down.Same formula and the same 90-day guarantee on every option. The bigger the pack, the lower the price per bottle, and BLACK20 takes another 20% off at checkout.

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First it gets quieter.
Then it stops being a thing.

40 mg standardized isoflavones per capsule. Two capsules a day, 90 days to see it for yourself, and your money back if nothing changes.Start before the holidays, not after them. Two capsules a day, 90 days to see it for yourself, and your money back if nothing changes.

Extra 20% off with BLACK20 · Free shipping · 90-day money-back guarantee